WWF Poster
Design
The primary challenge was developing conservation materials for rural Nepal communities hampered by low literacy and language barriers. The campaign required an instantly accessible and impactful strategy to encourage community action toward sensitive otter protection.
Poster Design
Illustration
Social Impact
Print Media
Roles
Illustrator
Graphic Designer
Client
WWF Nepal
Overview
Needs
The core need was a set of posters reliant purely on visual communication to translate complex conservation messages into Nepali. This required designing an engaging illustrated otter mascot and a clear visual hierarchy with a vibrant aesthetic to capture community attention effectively.
Solutions
The solution delivered a series of posters utilizing a friendly, engaging illustrated otter mascot to serve as the campaign's educational guide. Information was presented using a system of simple, vibrant illustrations and icons (rather than long text blocks) to visually represent conservation practices. This strategic design successfully balanced the educational mandate of WWF with the immediate accessibility needs of the target demographic.