ScholarPort
Identity
ScholarPort, an AI + Human-powered education consultancy, needed a brand identity that could immediately establish trust while showcasing its innovative EdTech model.
Branding Guideline
Brand Identity
UI / UX
Logo Design
Roles
Brand Creator
Identity Designer
Industry
EdTech / Consultancy
Overview
Needs
The core requirement was a comprehensive brand package that visually articulated Expertise, Trust, and Accessibility for students and parents. The logo needed to convey "gateway to opportunity" and function perfectly across all digital touchpoints, especially as an app icon. The brief mandated a fresh, vibrant, and professional color palette to distinctly separate them from conventional education agents.
Solutions
The solution delivered a Brand Guideline anchored by the abstract 'S' mark, which simultaneously represents ScholarPort and a speech/chat bubble. This emblem instantly visualizes the core service: AI-powered communication and personalized guidance. A vibrant blue-to-cyan gradient signals digital innovation and global reach, ensuring the identity is modern, scalable, and instantly connects the brand to the future of EdTech.