MOCO
A digital wallet and unified QR code system in Nepal allowing users to pay with various domestic (NEPALPAY, SmartQR) and international networks (Alipay+, Visa, Mastercard, UnionPay) through one code or app.
Social Media Branding
UI / UX
Email Design
Illustrations
Brand Guidelines
Print Media
Website Assets
Roles
Brand Designer
Graphic Designer
Client
FOCUSONE Payment Solutions Pvt. Ltd.
Overview
Needs
The company required a scalable design foundation to serve all future visual needs, including social media, pitch decks, merchandise, and core UI/UX elements. This necessitated a designer to strategically utilize a vibrant color palette of the new identity. The goal was to establish a unique and memorable look that positioned MOCO as the modern, innovative choice in cross-border payments.
Solutions
The solution delivered a comprehensive Brand Guideline and a suite of initial assets that set the visual standard for the entire company. I established a dynamic color palette, custom illustrations, and geometric shapes to create a unique, approachable aesthetic that differentiated MOCO from competitors. This foundational system now ensures consistency and scalability across all touchpoints, from social posts to complex UI/UX components.
Social Media
Branding
Core Features
- AI-Powered Content Discovery
- Real-time Video Interaction
- Secure Appwrite Authentication
- Seamless Media Uploads
Technical Specs
- React Native & Expo Ecosystem
- Backend-as-a-Service by Appwrite
- Styling with NativeWind (Tailwind)
- Cross-platform Performance