FitBar
Packaging
Fit Industries needed product packaging for its new FitBar line that clearly communicated health benefits and flavor profiles in the highly competitive nutrition bar retail environment.
Packaging Design
Branding
Print Media
Roles
Packaging Designer
Client
Fit Industries
Overview
Needs
The core requirement was a clean, energetic design system that could use distinct color cues and transparent ingredient windows to differentiate multiple flavors (Honey Almond, Peanut Butter, Coffee Burst) and instantly attract the health-conscious consumer.
Solutions
The solution delivered a consistent packaging system using bold, flavor-specific color schemes (red, yellow, brown) and high-impact photography of the core ingredients. The design prioritized visual clarity, ensuring the product's nutritional value and distinct flavor identity were instantly recognizable on the shelf.